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Next October

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Branding

Next October is a national initiative and technological movement founded by Izhar Shay, a former Israeli Minister of Science and Technology, in memory of his son, Yaron, who fell in battle on October 7th. The initiative’s vision is to transform profound loss into a powerful catalyst for growth. Its mission is to establish and support 1,400 new startups, one for every individual lost, ensuring that the legacy of the fallen becomes a living part of Israel’s innovation ecosystem. By pairing tech companies with bereaved families, the initiative turns personal grief into collective creation.

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BRANDING_COURSE_3RD YEAR

BY AMIT TAL & NEAMA KLEIN
 

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About Project

Next October perceives the pain of memory as a living engine for entrepreneurship, growth, and hope for Israeli society.

By bridging the legacy of the fallen with technological and social innovation, it ensures that their light continues to guide and build our tomorrow. This is a profound transition from memory to legacy—transforming loss into a constructive force that shapes our future.

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Fonts & Colors

Pink Poppy Flowers

San-serif

Polin

Light

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Regular

SemiBold

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Save The Date

As a visual communication student, I had the privilege of designing the official digital invitation for the Next October summit held at the President’s Residence in Jerusalem. Hosted by the President of Israel, this high-profile event marked the one-year anniversary of October 7th, focusing on the profound transition from mourning to active rebuilding through innovation and entrepreneurship. My design objective was to create a visual gateway that balanced the formal dignity of a state ceremony with the forward-thinking, optimistic energy of the Next October brand. By integrating the signature Active Choice Blue and Optimism Golden-Orange, I aimed to symbolize the bridge between memory and hope, ensuring the layout resonated with bereaved families and high-tech leaders alike. The final invitation served as the primary digital touchpoint for hundreds of distinguished guests, setting the tone for an event that redefined how a nation honors its fallen through creation, growth, and the proactive shaping of our collective future.

Pink Poppy Flowers

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Posters

Pink Poppy Flowers
Pink Poppy Flowers
Pink Poppy Flowers

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Merchandise

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